CAPABILITY · ENGINEERING
If the data is not structured, everything you build on top of it is fragile.
Documents, specifications and technical expertise become useful when they can be structured, connected and queried against a verifiable source.
PDFs and specifications do not stay files. They become records with a source.
The schema is how the system tells the truth about the domain.
Same method. The vocabulary changes, not the discipline.
Tell me the starting point: a problem, an idea, a process or a brand. You don’t need a perfect brief — just know what needs to change.